Up until this point i'd never tried a Rimmel lipstick before but I swatched it and the formula seemed gorgeous. It was smooth, glossy and very moisturising that I had to buy it and so I did. The colour itself is a bright fuschia. It has a slightly blue undertone to it which I believe definitely makes your teeth look whitener. Its the perfect all year around shade although I love to crack it out with neutral make up for the day - with me there are no boundaries !!
I love it when I hear a product being raved that i've had for a long time so it was lovely to hear that one of my favourite You Tubers Essie loves it too.
Definitely one to check out if you're a bright lipstick kinda gal !