This review is going to be pretty snappy. I saw a mascara in a pretty naff packaging but impulse purchased it from Superdrug, convinced I could find an amazing budget product. I instagrammed a photo of the mascara, Rimmel 100% Waterproof Mascara and someone told me they thought it looked cheap but I remained convinced that it could be an undiscovered nugget of gold.
I tried it and I literally feel like it did one thing, changing my lashes to brown/black. I couldn't see any major change to length or volume despite my continual combing of them with the wand.
I should have smelt a rat in the store when I realised I'd never seen it in Boots (they definitely don't stock it online) and it's never been talked about on You Tube etc.
The bottom line is if you literally want to give your lashes a black coat then go for this. Be warned that as it's waterproof it's difficult to remove.
In fact I'd probably just tell you to give it a miss, let's call a spade a spade here - it's absolute pants.