The brush itself has a pretty small head to it compared to their Bad Gal Lash which is huge. The one thing I was relieved at was that it's not a sharp brush head like They're Real either as I was always poking my eye out with the "torture style" brush.
The formula lengthens my lashes and more importantly, I actually do believe that it helped to lift my fairly straight lashes. I would however say that that lift didn't stay and did drop after a couple of hours.
Overall I do like this mascara. The brush is easy to control and I was able to get close to the root to completely coat my lashes. I would definitely get the full size version of this mascara and recommend it!